July 2025, in the midst of the refreshing summer air of Zug
The Zug Open is in full swing. The sun bathes the dust on Centre Court in golden light as athletes battle point by point for their dreams. Standing at the edge of the court are Leonard, Massimo, and Masha Dreifuss, the next generation of the Maurice de Mauriac family of owners. This year, the Zurich-based watch manufacturer is officially taking on the role of timekeeper for the first time, a symbolic and emotional milestone in the tournament.
Dialect and precision – the Zug-Date
Maurice de Mauriac already had a close relationship with the city through the Zug Date. A lovingly designed watch from the City Date line, which displays the days of the week in genuine Zug dialect: “Mäntig, Zischtig, Mittwuch, Donnschtig...” – only the “o” makes the difference to the Zurich dialect. The watch thus speaks directly to the hearts of the people of Zug – a quiet but profound expression of local identity, now crowned with the Zug Open.
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Automatic Modern: "Zug Date" Cherry Red with leather strap
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Automatic Modern: "Zug Date" Blue with leather strap
Dialectic Zug Open Special Edition – a race against time
But this premiere is just as significant: Maurice de Mauriac is launching a special edition of its Automatic Classic to coincide with the Dialectic Zug Open. The Automatic Classic Dialectic Zug Open. Inspired by the quiet rhythm of the game, the murmur of the spectators, the focus of the athletes – this watch is a tribute to those seconds when everything is decided.
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The watch combines the classic Automatic Classic design—robust, mechanical, 11 mm high, made of stainless steel—with new design elements that celebrate the draw and symbolically accompany the decisive moments of a match.
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Glass back
DIALECTIC ZUG OPEN is engraved on the rotor, ensuring it is always clearly visible. The blue anti-reflective sapphire crystal provides a view of the pulsating caliber. You feel as though you can see and feel the soul of the mechanical automatic movement. The watch is alive.
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A family legacy
For watchbros Leonard and Massimo and watchsis Masha, Maurice de Mauriac is more than just a brand: it is the legacy of their father Daniel Dreifuss, the founder, who passed away in 2023. With the Time Keeper position, the Automatic Classic Zug Open, and the days of the week in the Zug dialect on the Zug Time, they weave personal family tradition and local ties—passion, craftsmanship, and stories—into these watches. This careful combination of precision and emotion is at the core of their identity as people and entrepreneurs.
A promise for the future
When the last backhand echoes on July 27, it will not only be a tournament victory that is celebrated, but also a new bond that will be forged: between Zug, Maurice de Mauriac, and the Dreifuss family. The special edition of the Automatic Classic: Dialectic Zug Open will remain long after the tournament as a symbol of timing, presence, and lived identity—it is the heartbeat at the same time.
The Dialectic Zug Open 2025 is undergoing a transformation through the combination of sport and watchmaking, accompanied by a family that has always trusted in both the ticking of the watch and the power of dreams. Maurice de Mauriac not only measures games, but also sets the pulse of the times – contemporary, local, emotional.
