In Zurich 2020
You open the door like a barn door, the seat could be that of a tractor, bare metal everywhere, no alters, nothing flashes. Now in autumn, it is as cold inside as it is outside and will not change. The gearshift is long and the clutch works like a leg press in the gym. And yet Daniel Dreifuss loves the old Series II Land Rover from 1967 when he drives through Zurich. While a Maserati, a Bentley, or a Ferrari no longer makes people flinch, they turn to the old Englishman and welcome it with a smile and wave.
As with the last watch developed by founder Daniel Dreifuss, the L3 sees red, with its touchingly emotional watch crystal in red. Or the watch now developed by his sons as the first watch that will beat from November.
Outside of the shop, the old Englishman is waiting, enticing with nothing and yet the epitome of every analog charm. Daniel Dreifuss will travel away with this charm again, will drive through Zurich again, and inspire – himself and everyone who sees him.