Screw-down pushers grant an additional mechanical aspect to watches. In order to operate the stopwatch function, one has to first unscrew the collar then close it again after stopping it. The crown is always decorated with an M.

Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating calibre. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labelled rotor, each watch becomes a truly personal gift – even to oneself.

After the takeover by ETA, the Valjoux 7750 was re-named the calibre ETA 7750. This is quite possibly the most successful automatic chronograph movement of all time. The calibre stands out due to its high degree of accuracy and robustness. It has 25 stones, a ball-bearing mounted rotor, and a unidirectional winding mechanism. The 7750 has a 1/8-second counter, a 30-minute counter, a 12-hour counter, 28,800 half oscillations per minute and a power reserve of ca. 44 hours. The loss of accuracy is 1-6 seconds per day. Movement revisions are recommended every 3 to 8 years

TOP Execution
Chronograph mechanism with cams
2 push buttons
Self-winding mechanism with ball bearing
Hours, minutes, small second
Stop second device
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
Chronograph 60 seconds
30 minutes and 12 hours counters
Date and day, corrector
25 Jewels

Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as its very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel.

Superluminova is a phosphorescent phosphor, and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good clarity even in the dark.

The Cook travel agency sent the first tourists to the North Cape from London in 1875. In 1898, the first post office opened there and facilitated a casual tradition with its champagne counter - because when you arrive at the North Cape, you drink champagne. In 2023, a team drives a BMW E30 to the North Cape.

Discovered, developed and touristically overworked, the Cape is already. So why this drive?

Day 10 wanted to distract the alpineracer with gusts of 150 km/h again try from the goal. No chance. On the 11th day the North Cape was reached. 09:41 on our official Expedition E30 to North Cape watches.