In 2002, Daniel Dreifuss concentrated all his watchmaking experience and legendary flair into the Chrono Modern. The watch, the dial, the proportion, the patented construction - it was successful from day one. It still is today.
The 051015 dial with its 5-minute graduation became modern with the Chrono Modern. The design language is powerful, it does not fit in inconspicuously, but confidently flaunts every edge. This fascinates strong characters.
The continuity that Daniel Dreifuss has granted the watch gives his sons Massimo and Leonard, the Watchbros, the freedom to keep surprising with new models with this watch. Colors, materials, special editions - the Chrono Modern is so strong in its genes that the allows a lot, no even provokes a lot.
Whoever wears a Chrono Modern sends very clear signals. You have clear values, good genes and still know how to surprise.
The Chrono Modern is absolutely no diva. Although it should be one due to its status. It has already proven its qualities in many records and borderline situations on water, on land and in the air. No, it is not a pilot's watch, not a sailor's watch, not a racing watch. The Chrono Modern is the watch for special people. No matter what drives them, where it drives them and what they do.
In 2022, 20 years after the launch of the Chrono Modern, it continues to be a brand icon.
Happy New Year 2026✨ A new year, a new chapter and endless possibilities ahead. This year will be all about exceptional watches, meaningful experiences and moments shared with new & old friends.
Thank you for being part of our story.
Let’s make this year one to remember 🙏🏻
Your Royal Dreifuss Family ❤️
📸 @philippmueller69
#MauriceDeMauriac #MDM #happynewyears #2026
Before we look forward we look back with our TIMEpaper. Full of stories of the last years.
Slide in our DM’s or get your copy in our atelier in Zurich.
#MauriceDeMauriac #MDM #newspaper
Holiday Season Drink Idea: The Coffee Mary ☕️🥃🎄
As Sandro, our ambassador, star of the bar, and espresso machine, has selected a Holiday Season cocktail for us that brings the spice and complexity of Christmas to your palate. This cocktail earned him the title of vice world champion:
Coffee Mary
50 ml espresso
50 ml sweet red pepper juice
50 ml vodka – cascara infused
15 ml del maguey crema de mezcal
25 ml Amalfi lemon cordial
05 ml house red wine
4 dashes tobacco red pepper sauce
#MauriceDeMauriac #MDM #Cocktail #coffeemarry
Mastering Holiday Season Style with the L3 Small Seconds✨1x watch - 6 colors - 1000 ways to wear.
A watch that is launched directly with six colours does not expect you to match the watch. It wants to match: black, white and cherry blossom as well as spherical blue, spherical green and spherical burgundy (a first in our colour palette) make the L3 Small Seconds look like six different watches. Complemented by a brushed stainless steel case or a DLC-coated stainless steel case for a darker look, their elegance is very attractive to many. Combined with a leather or Milanese strap, even crossover with a Nato strap, almost anyone can get the watch that suits them perfectly.
Photos: @philippmueller69
Talent: @tabita_johannes
H&M: @tanyakoch
Location: @thedoldergrand
#MauriceDeMauriac #MDM #L3SmallSeconds #L3
Time is Love ❤️👀
At Christmas, time slows down. It becomes warmer. More attentive. More human.
Our father lived with passion. When he loved something, he stayed loyal to it. What mattered to him was never a logo or a label, but the feeling behind it. Colour. Energy. Consistency. Love, lived every day.
There is a small heart that has accompanied our family for many years. For us, it became a quiet symbol. A reminder to follow your heart, to stay compassionate, to think clearly, to live with colour and to remain open to the world.
Christmas reminds us of exactly that. Loyalty. Presence. The courage to care.
Time is not measured in minutes these days. It is measured in shared moments, familiar gestures and the people we choose to love.
Time is Love.
#MauriceDeMauriac #MDM #timeislove
Happy Holiday Season ❄️❤️- enjoy your time with your family.
In case you want to come to see us - here are our special opening hours until New Year:
Thu. 25.12., closed
Fri. 26.12., closed
Sat. 27.12., 10.00-16.00
Wed. 31.12., 10.00-16.00
Thu. 01.01., closed
Fri. 02.01., closed
From Sat., 03.01.2026 our regular opening hours apply again: Sat. 10.00-16.00
Mon. to Fri. 09.00-18.00
📸 @philippmueller69
#MauriceDeMauriac #Holidayseason #xmas
The MDM Family wishes you a MERRY XMAS 🎄🎉
As we always say: Teamwork makes the dream work! We are full of love, cheese and many new ideas. Also thank you for having us @chalet_du_lac_zh
#MauriceDeMauriac #Family #Xmas
Fridays are for Zhampagne 🥂🍾
We organise once a year, during the xmas season, a champagne tasting to bring the MDM family together. ❤️Zhampganer for Zurich is made from zurich grapes and with love from our friend Alex AKA @zurischum
PS: Whoever buys a watch during the xmas season gets a zhampagne as a gift. To celebrate his/her new TIME.
#MauricedeMauriac #Champagne #zhampagneria
Events
THRYVE Concept Store
01 .10 – 01 .02
Location: Bärengasse 16, 8001 Zurich
Concept stores are very special places in themselves. So we present ourselves there in a very special way. With the smallest watch boutique in the world. You can “talk” there with the concept watches from our City Date collection. And gaze at other watches that simply stare back at you in a relaxed manner.
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