L3 SMALL SECONDS
MDM.L3.SS.ST.PK.ME-1
design by Fabian Schwaerzler
‘The Zurich School of Concrete Art inspired Schwaerzler just as much as the classics of this type of watch, in order to develop from there in a straight line – to complete the L(inien) series. It has become a class of its own and thus a worthy part of the L-series watch triptych. We call it a cuff watch because it gently caresses cuffs and suit sleeves with its low case height and high domed crystal’
Case: stainless steel
Case size: 36.5 mm
Total height: 10.5 mm
log-to-log: 42 mm
Dial:
3 o’clock: Date display
6 o’clock: Small second
Watch Variations
Customize Watch
Watch Specifications
Refined ETA 2895-2-TOP
In our see-through cases, a blue anti-reflective sapphire crystal reveals the pulsating calibre. You have the feeling of being able to see and feel the soul of the mechanical automatic movement. This movement is specially refined according to our quality standards. It is an automatic movement with hours, minutes, small seconds and date! 28,800 a/h, Incabloc shock protection, 44-hour power reserve
Screw-down crown
The crown is the immediate connection between the movement and the owner. It is therefore easy to grip and can be turned precisely, so that the watch can be set with great ease. Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. Timeless elegance for every occasion
Anyone who appreciates this touch of elegance in watches will love this watch. It presents itself confidently and stylishly, but knows how to glide smoothly under blouses, cuffs and blazers thanks to the cambered glass. A timelessly beautiful statement for men and women alike. 1
Refined ETA 2895-2-TOP
28,800 a/h, Incabloc shock protection, 44-hour power reserve
2
Screw-down crown
Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
3
the darker the brighter
4
Steel
5
Timeless elegance for every occasion
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Rest in Power René Beyer! 🌈✨
It was the talk of the dinosaurs of the watch industry in Zurich. Daniel Dreifuss as a guest at the Beyertalk in our Atelier. Competitors who treated each other with the utmost respect and told their stories not against each other, but for each other. It was a pleasure to listen to them. It still is today. And it has just become a precious memory. René Beyer passed away recently, following Daniel Dreifuss, our father, who died around two years ago. We know the grief that such a loss triggers and sympathize with all those who will miss René Beyer. The love for the watch will outlast death. We wish them both good conversations wherever they meet now.
Massimo, Leonard, Masha
and the whole Dreifuss family
Link in the bio to the Beyer Talk Number 4 with Daniel Dreifuss
@beyerchronometrie @rene.beyer.142
#MauriceDeMauriac #RenéBeyer #RIP #watchman #hero #beyertalk #legend #legends #friends #love #❤
FLOWER POWER on a SAMSCHTIG🌈💐🌼 Colors give power. Every spring the old city churches sponsor roses in 4x selected fountains in Zurich. To see from 12th - 21th of April, have a look if you are and get some power.💪🏽
#MauriceDeMauriac #MDM #flower #flowerpower #roses #rosestagram #color #colorful #colorpalette
Weekends are always gone so fast 🏁🏎️… but no problem if you love your job, as we do. Happy start into the week everyone and drive safely.
#MauriceDeMauriac #MDM #weekend #ferrari #vibe #redferrari
Only @watchesandwonders you run into the man behind the design mission of the Clefs d’Or golden keys logo 🔑🛎️ Ex CEO of Girard-Perregaux & merchandise director of Bucherer Gianfranco @timetotrain_gri . He definitely approved our latest edition for @lesclefsdor 👍🏽
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Watches spin our head round 🔄❤️ - 24H in Geneva - in & out and we did it all! Talked to the half of the industry and missed the other half, BUT we met @gianluigibuffon our childhood hero #1 . It was amazing and we brought a bit color to the fair.
Thank @watchesandwonders and see you next year!
#MauriceDeMauriac #MDM #Blacksheep @watchesandwonders #watches #wandw #warmandwonderful #sweather
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbor’, Jens Maier, Concierge at Park Hyatt Zurich.
@parkhyattzurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Hand delivering our new watch to the world class concierges of the Members of „Les Clefs d’Or“ is a true dream coming through… not to mention getting private shows through the nicest 5 star hotels of Geneva.
Thank you all of the @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich for the trust and making this project coming true. More deliveries soon…🙏🏻📦
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition L3 chronograph in collaboration with our ‘neighbor’ Alex Sanchi, Concierge at La Réserve Eden au Lac».
@lareserve_edenaulac_zurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Events
Sächsilüüte
25 .04 – 28 .04
Location: Lindenhof
Zurich has the Sächsilüüte – and now also the matching watch.
Visit us at the Lindenhof from Friday to Monday, experience the Böögg up close and discover the unique Sächsilüüte watch.
Friday: 16:00 – 24:00
Saturday: 10:00 – 22:00
Sunday: 10:00 – 22:00
Monday: 10:00 – 22:00
The 2025 Distinguished Gentleman’s Ride
18 .05
Riding For Men’s Health
Those who love a good time are looking for a good time. You’ll have it here. Together with us – the Dreifuss family.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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