The L3 Gold Edition 2023
Daniel Dreifuss was fascinated by the idea of seeing his watches on television. In a movie. And then came the day and the chance for this idea to become reality: The multi-part Swiss Banking.
That was around four years ago. We got to know the actor Peter Mygind back then. And he met us and our watches. He has been wearing our watches ever since.
When Philip Müller, our photographer, was looking for models for his image idea for the L3 Gold Edition, it was only natural to ask Peter Mygind. He was enthusiastic and immediately brought along his fellow actress Tabita Johannes. The Hamburg native from Berlin plays at the Schauspielhaus Zürich and is currently in front of the camera with Peter Mygind for the successful series "Neumatt". Which is the story of a family caught between town and country, fighting for the survival of their farm. They not only have to deal with the complex challenges of modern farming, but also with their tragic family history. It can be seen on German television and on Netflix.
Tabita Johannes trusted the L3 Gold Edition in every situation and the L3 Gold Edition thanked her elegantly.
Peter Mygind knows how to wear our watches. He loves them. He loves the L3 Gold Edition too.
The combination of these two acting styles is perfect for the L3 Gold Edition. Mygind stands for Northern European style, in which a touch of hygge always resonates alongside clear elegance and a special love of color. Johannes stands for Hanseatic clarity with Berlin flair. It's hard to articulate this blend, but you can feel it in a split second when you see the campaign photos.
The two actors have become clock players here. In an interplay, the two and the watches are responsible for the fact that you can really feel the watches.
The precious metal becomes an elegant metal in every situation. Tabita Johannes asked for gold and it delivered.
You can feel the touch of sportiness that the L3 Gold Edition brings to even the most elegant of poses.
What could be better than feeling a watch? A feeling like this defies description. Enjoy the pictures, enjoy the special people, let yourself fall in - feel it.
Each color of the only five L3 Gold Editions available worldwide has been carefully curated and produced as a one-off.
