Atelier
THE ATELIER -
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Atelier
A family business that cultivates a brand made up of the emotions of thousands of stories absolutely needs a home. A place where all the emotions come together. This is our atelier.
The family’s roots and legacy reside here, as are all the stories that we have been collecting since the very first day of Maurice de Mauriac. The extended family of Maurice de Mauriac’s friends and customers comes together here – analogue and digital. But the atelier is also the home of every single watch we produce. This is where they are born!
As a brand, we don’t just look for certain stories or tell them ourselves, but the stories find us, so the Atelier is just the stage on which a wide variety of stories take place. Hence the backdrop is constantly changing. Colors, materials, motives, devotional objects have grand premieres and then live on as memories in the studio.
Massimo, Leonard and especially Masha ensure time and again that the atelier’s spirit, founded by Daniel, continues and yet remains so open and curious that Maurice de Mauriac is one of those with a very pleasant speed in the often unbearably slow watch industry.
This is part of the heritage, family and brand-wise, but also due to the youth that the next generation infuse. There remains the long table, the table university, as Daniel Dreifuss called it, where the whole world brings inspiration and takes it away in the form of watches. In the background are the watchmakers, whose numbers are the main reason for the Atelier’s growth.
The fact that the atelier, the open heart of the brand, is also recommended as a prime shopping tip in Zurich by Tripadvisor worldwide, is due to the fact that you never know what exciting thing is happening on the atelier stage. The watchbros Massimo and Leonard, or the watchlady Masha, describe it in detail to every customer with closeness and love.
MDM GARAGE
Many big companies had their origins in garages. That’s what makes garages so magical. We felt this magic when we saw the garage in Zurich West. It seemed unattainable. But now it is the MDM garage. You think you’re somewhere in New York when you see the façade in this setting. Inside, it is the small open heart of our brand, the small version of the studio at Tödistrasse. Here in the city’s de-industrialised Westend, the luxury rules of Bahnhofstrasse do not apply. We live out our affordable luxury values to the fullest. Our luxury is freedom, non-conformity in form, color and material and love for the small, the detail. You can see from afar which watches are currently extremely popular at Maurice de Mauriac. You can then spontaneously touch them in the atelier, examine them from every angle in the webshop or make an appointment for a very personal shopping experience in the MDM Garage, this magical place.
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