Family
Maurice de Mauriac:
Time is love!
Family
Maurice de Mauriac:
Time is love!
01
Daniel Dreifuss & his two sons, Massimo and Leonard. The younger generation, since 2021 have taken the helm of the family business. They are making great progress in following their father's footsteps. Making him and themself proud..
We love what we do: mechanical watches.
When Daniel Dreifuss was a banker, in New York, his life was fast. Time was money. It was at that time the financial system collapsed. However, Daniel Dreifuss did not. He turned away from money and towards time. A time staged spectacularly by mechanical watches. After many years living in New York, the man from eastern Switzerland had returned - to make base in Zurich. In 1997, he registered the Maurice de Mauriac brand. Since then, he has enjoyed the deceleration of careful watchmaking and has been internationally. Time is now love - but in a reformed way.
In 2021, he let go of what has captivated him for so many years. He retires backstage and hands over the responsibility to his sons Massimo and Leonard. Together they performed and quickly made a name for themselves in the industry - the Watchbros.
02
Family is the sacred concept for the Dreifuss family, however broadly defined, Therefor "Toto" is a welcome member. He is always there loyal and true. If he doesn't have a vernissage, a watch launch, or other social obligations to fulfill, Toto lies under the table in the studio at the Tödistrasse and lets his curly fur be stroked and tickled. As an Italian truffle dog, he feels extremely comfortable among the scents and sounds of the accumulated stories in the atelier.
03
The classic Land Rover is already a part of Zurich's cultural heritage. People wave to Daniel, Massimo or Leo, and give them their watches for servicing or ask them to come by to view the latest beauties. Customers are picked up from hotels, and homes, watches are delivered, or the Land Rover is simply parked in the sun at the best places in Zurich.
As the watch father is a colour thinker, Massimo and Leo have become one too. They think in colours, structure in colours, feel colours and hear colours. Where others only see red, they also hear and feel red. Until a leather tone is found for a watch strap, the hand colour is the way they want it, the look and feel of bronze are right. Whilst other brands might have simply developed a watch. The watch Bro’s dive into each watchcase and come out only when they have mastered every detail. Not only is this attention to detail reflected in the watches, but you also feel this passion.
04
Over pitch-black espresso, fresh olive bread, and other delights, Massimo and Leonard sit at their university table, feeling, smelling, looking at material and processing samples, finished watches, and ideas, which run through their heads by the hundreds. In the mean time, they grab their phones, maintaining important personal contacts with customers, suppliers, and service providers - the big brand family. Yes, they take these contacts very seriously and do not miss an opportunity to cultivate them, together with their father. This is because the Dreifuss are also collectors of people. They want to feel what their extended family dreams of, what drives them, what moves them, and what they know. From all of this, they draw ideas for new watches and watch straps. They take the pulse of the digital family and love to live and work with that rhythm.
Maurice de Mauriac's heartbeats near the famous Paradeplatz, in the atelier at Tödistrasse 48. When you encounter Maurice de Mauriac anywhere and everywhere, it is a likable, human, warm family business. In addition to Massimo and Leonard, you will sometimes also meet Daniel Dreifuss. When he is not strolling through Zurich, or driving the classic Land Rover with one of his loves, the dog ”Toto”. His wife, Claudia Ginocchio is an inspiration to him, a painter with her work in her studio two houses down. Masha, the sister of Massimo and Leonard, pays a large influence on the family business, with her youthful thoughts and vibrant personality.
05
If after hundreds of different straps, you think there can't be more, you haven't seen the other thousand. Yes, we have many straps. Good ones, classy ones, colourful ones, quirky ones, cool ones and almost always the most suitable strap for your watch. Moreover, every strap turns your watch into a new watch.
If you ask the Watchbros Massimo and Leonard why they are this way, and take on the need for this sensual attention to detail, the answer is not really surprising: they love what they do! Like their father, who guided them for so many years. He did everything for the family. For his family. For the extended family of friends of his brand, because they are worth every effort. "The entire family is close to the brand Maurice de Mauriac, and we all learn. Connection, color, and welcoming the uniqueness of everyone, that's all you can give to your family for life," Daniel Dreifuss enthuses.
06
Massimo and Leonard with their father Daniel in front of the atelier at Tödistrasse 48 | 8002 Zurich.
In the evening, the Watchbros say goodbye to the last customer. The new watch is unique and will go through life connected to him by a special watch strap. He is in love and happy with Maurice de Mauriac. In the background, the soft ping of an order, was placed somewhere in America via Dreifuss' webshop. Another new member of the family. A peaceful picture in Tödistrasse. Here time is not money, but love.
Chrono Modern “Grand Cœur”
14.050 CHF
Chrono Classic Skeleton “Blanc Cœur”
23.800 CHF
Chrono Modern Double Sixty Rattrapante
13.250 CHF
Chrono Modern “Zurich”
3.850 CHF
Chrono Modern Blue PVD “Big Date”
12.450 CHF
Automatic Modern Blue “PVD Züri Date”
4.925 CHF
L2 Steel White Rubber
4.050 CHF
L2 Red Sea
5.100 CHF
L3 White
4.600 CHF
We would like to thank Jelmoli for inviting us to their space with a pop up store twice. We had great encounters and met many old and new clients and friends. It was fun & an honor to be here. Thank you.
#mauricedemauriac #mdm #jelmoli #popup #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
Happy DONNSCHTIG - The Zug-Date is available in blue and cherry red @lesdeuxmen .
The colour of Zug is blue. The dial of the Zug-Date is also blue, of course.The second colour of the dial is red. A beautiful red inspired by the cherries of @ettersoehneag
Which version you like better 💙 / 🍒?
Comment below 👇🏻
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Thank you Jelmoli 💛 you can find us at the main entrance of Jelmoli at Bahnhofstrasse for the next two weeks. Come by and say hi! The MDM family wishes you a nice weekend #mauricedemauriac #mdm #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
BLACK SHEEP OF THE SHOW 🐑❤️ We are honored that many people came to our booth @windupwatchfair and claimed us to be “BEST OF SHOW”. What a great feedback at a fair with over 140+ watchbrands!
Here are some “Warm & Wonderful” shoots from some of our latest watches. Thank you @which_watch_next for the great shots.📸
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The “Black Sheep” Watch, where it was born, in the english country side. 🐑❤️ Happy 45th Birthday @warmandwonderful
@aramintareed / @mintlikescars
by @cleoleathervisuals
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The iconic sweather is now a watch! Limited to only 45 pieces for 45th Birthday of @warmandwonderful 🐑❤️ Now available link in the bio.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
It’s ON 🐑🇨🇭we are here in NYC @windupwatchfair Come by say hi.
From October 18-20, Center415, located in the heart of New York with two large exhibition halls, an own gallery for discussion panels, a bar, lounge and space for over 110 brands - and us!
The Rallymaster Ill, which we launched with Racquet magazine in Wimbledon earlier this year, will be on display in NYC in a limited edition. We will also be presenting the new collab with Warm&Wonderful, the watch of the creative class and the classics by Maurice de Mauriac, international and regional - for example, watches that can “speak” Zurich German.
See you here? See you here!
Have a great time.
Massimo, Leonard, Masha and the whole Dreifuss family
Windup Watch Fair New York 2024
Center 415
October 18: 12 PM - 6 PM
October 19: 12 PM - 6 PM
October 20: 12 PM - 5 PM
Windup Watch Fair is free and open to the public - all are welcome.
#WindupWatchFair #wornandwound #experienceenthusiasm #watches #watchfam #watchmeetup
The BLACK SHEEP is now a watch 🐑❤️
To celebrate the 45th anniversary of the original knitwear company @warmandwonderful revitalised by Rowing Blazers.
Limited to 45 pieces, the ‘Black Sheep’ edition fits most wrists with its 39mm case, traditionally used in the brand’s Classic collection and tennis-inspired Rallymaster series. It is powered by a Swiss Landeron automatic movement and comes with not one, but two two-piece stretch textile straps specially developed for Maurice de Mauriac – one black and one white, both with a red centre line, which can be worn according to the wearer’s mood or style.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
Events
Gondel Gärtli
05 .11 – 02 .02
Location:
Zürich: Restaurant Rigiblick, Germaniastrasse 99, 8044 Zurich
Zug: Seebad Siehbach, Zug
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Winter Wonderland
20 .11 – 31 .01
Location: LAKE SIDE
Bellerivestrasse 170
8008 Zurich
Enjoyment always makes for a good time. Enjoy with us!
Merry Memories
21 .11 – 24 .12
Location: Jelmoli
Seidengasse 1, 8001 Zurich, Switzerland
Would you like to meet the people who are responsible for the good times here? Come and meet us – the Dreifuss family.
Weihnachtsdorf Sechseläutenplatz
21 .11 – 08 .12
Location: Zurcher Wienachtsdorf
Bellevue, 8004 Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
Japanese Iglu
22 .11 – 31 .01
Location: Restaurant Belvoirpark, Zurich
Enjoyment always makes for a good time. Enjoy with us!
Weihnachtsmarkt Münsterhof
09 .12 – 23 .12
Location: Münsterhof, 8001 Zurich
Enjoyment always makes for a good time. Enjoy with us!
X-MAS Line
11 .12 – 15 .12
Location: Bahnhofstrasse 22-28, Zug
If we’re there, you can be sure you’ll have a good time with us. Because we know time.
Tripadvisor