Family

37 Degrees

37 Degrees – the slightly higher than average body temperature reflects the family’s passion for timepieces beyond ‘average’.

At the heart of Maurice de Mauriac’s work beats a vibrant pulse: a constant 37 degrees. This life force, this family spirit, is the essence of this 37 Degrees company.

Founded by the visionary Daniel Dreifuss, Maurice de Mauriac’s bespoke watchmaking incorporated this 37 Degrees spirit into its craftsmanship from day one. And continues to do so ever since, of course even more so after it became a true family affair. With a background in finance, Dreifuss understood the fleeting nature of time. He sought to capture and preserve these precious moments, turning them into timeless treasures. This passion for quality, ingenuity, and storytelling is the beating heart of the brand.

The atelier, nestled in the heart of Zurich, is more than just a workshop; it’s a warm and inviting space where watch enthusiasts can connect with the brand. Here, visitors can witness the magic of watchmaking firsthand, as skilled artisans bring each timepiece to life. It’s a place where family values and community spirit intertwine, creating a truly unique experience.

FAMILY

Forever Authentic Motivation Innovative Love Yes

While the loss of Daniel Dreifuss was a significant one, his legacy lives on through his children. Massimo, Leonard, and Masha, the WatchBros and their WatchSis, have inherited their father’s passion and creativity. They continue to push the boundaries of watchmaking, surprising the market with innovative timepieces that embody the 37 Degrees spirit.

Dreifuss loves four-foot A Family, A Dog, A Dream

Even the family pet is part of the 37 Degrees story. Totoro, a lovable Lagotto Romagnolo, is more than just a dog; he’s a member of the family. With his keen sense of smell and boundless energy, Totoro embodies the spirit of discovery and adventure that drives the brand.

Newspaper 2025

Welcome to the family

When Tripadvisor names the Maurice de Mauriac atelier as Zurich’s top shopping experience, it’s no surprise. The brand’s commitment to quality, innovation, and family values is palpable in every aspect of the business.

Tripadvisor

Ein super interessantes und aussergewöhnliches Atelier; eine Familie, die Ihr Handwerk lebt und liebt und unverwechselbare Uhren hervorbringt, die enorm viel Charakter und Exklusivität haben. Erlebbare Exklusivität eben!

I had a special wish and the Mauriacs made it possible. That is the quality of small but demanding companies.

Something of the most interesting in Zurich!