L3 SMALL SECONDS
MDM.L3.SS.ST.CDO
design by Fabian Schwaerzler
The golden keys of Les Clefs d’Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch – the Maurice de Mauriac L3 Les Clefs d’Or. This watch is exclusively reserved for members of Les Clefs d’Or.
Case: stainless steel
Case size: 36.5 mm
Total height: 10.5 mm
log-to-log: 42 mm
Dial:
3 o’clock: Date display
6 o’clock: Small second
Watch Variations
Customize Watch
Watch Specifications
STRAP SELECTION
Discover our exclusive selection of watch straps that combine maximum comfort and individual design. Choose between a handcrafted Barenia leather strap in the finest blue or warm cognac and an elegant stainless steel Milanese. Each strap is crafted with the utmost care and makes a stylish statement on your wrist. Screw-down crown
The crown is the immediate connection between the movement and the owner. It is therefore easy to grip and can be turned precisely, so that the watch can be set with great ease. Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
Engraving
A see- through caseback allows a glimpse of the automatic movement with each personalized rotor featuring the Les Clefs d’Or insignia plus the name & membership number of the concierge.The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. the darker the brighter
Superluminova is a phosphorescent phosphor and free of radioactive additives. Superluminova is a hundred times brighter than other inactive luminescent pigments. When the luminescent pigments have been excited by daylight or artificial light, they release the absorbed light energy over several hours in the dark. This gives the watch extremely good legibility even in the dark. The golden keys of Les Clefs d'Or
These concierges are only found in first-class five-star hotels and can be recognised by the crossed keys on their revers. Until now. From now on, these insiders will be increasingly recognisable by their exclusive watch - the Maurice de Mauriac L3 Les Clefs d'Or. This watch is exclusively reserved for members of Les Clefs d'Or. 1
STRAP SELECTION
2
Screw-down crown
Thanks to the highly domed sapphire crystal, the watch glides very smoothly under cuffs.
3
Engraving
The movement is specially made to our quality standards. It is an automatic movement with hours, minutes, small seconds and date!
28,800 a/h, Incabloc shock protection, 44-hour power reserve
4
Steel
5
the darker the brighter
6
The golden keys of Les Clefs d'Or
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
Weekends are always gone so fast 🏁🏎️… but no problem if you love your job, as we do. Happy start into the week everyone and drive safely.
#MauriceDeMauriac #MDM #weekend #ferrari #vibe #redferrari
Only @watchesandwonders you run into the man behind the design mission of the Clefs d’Or golden keys logo 🔑🛎️ Ex CEO of Girard-Perregaux & merchandise director of Bucherer Gianfranco @timetotrain_gri . He definitely approved our latest edition for @lesclefsdor 👍🏽
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Watches spin our head round 🔄❤️ - 24H in Geneva - in & out and we did it all! Talked to the half of the industry and missed the other half, BUT we met @gianluigibuffon our childhood hero #1 . It was amazing and we brought a bit color to the fair.
Thank @watchesandwonders and see you next year!
#MauriceDeMauriac #MDM #Blacksheep @watchesandwonders #watches #wandw #warmandwonderful #sweather
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbor’, Jens Maier, Concierge at Park Hyatt Zurich.
@parkhyattzurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Hand delivering our new watch to the world class concierges of the Members of „Les Clefs d’Or“ is a true dream coming through… not to mention getting private shows through the nicest 5 star hotels of Geneva.
Thank you all of the @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich for the trust and making this project coming true. More deliveries soon…🙏🏻📦
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition L3 chronograph in collaboration with our ‘neighbor’ Alex Sanchi, Concierge at La Réserve Eden au Lac».
@lareserve_edenaulac_zurich
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
It is an absolute honor to be associated with Les Clefs d’Or and create a special edition chronograph in collaboration with our ‘neighbors’ Luc Frieseisen, President of the Les Clefs d’Or Suisse and Concierce at The Dolder Grand Zurich
@thedoldergrand
@lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
A watch launch for special people 🗝️🛎️ needs a special place ! We have found it @pier7_club in a boat on the lake of Zurich ⚓️ 🌊 It was truly a special evening & a full success - thank you everybody who made it so special @lesclefsdor @lesclefsdorsuisse @lesclefsdorzurich @yourfavouritezurichconcierge @lucfries .
The official launch will happen @ the 69th UICH International Congress in the beautiful city of Madrid, where over 400x concierges from over 40x cities will attend. We look forward seeing the reaction of the world.🌎
📸 @suseheinz_official
#MauriceDeMauriac #L3 for #MastersOfHospitality #LesClefsdOr #officialwatch #watch #leadinghotelsoftheworld #HospitalityExcellence #InvestInPeople #inservicethroughfriendship #hotelconcierge
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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