As a Bernese or a lover of the Swiss capital, you can now be anywhere in Bern if you have a Bärn-Date from us. Why?
Imagine this scene:
You wake up somewhere in the world, including Bern, you look at your watch and it tells you that today is “Donschti”. You can't be any more at home than that. Even if your watch is in Australia and you love Bern.
Zurich and Zug residents already know the feeling and thank us for being so close to home - no matter where they are. Bernese will be able to feel this too from March 2025.
01
As is so often the case, we didn't have to look for a model for our watches. They are the result of our curiosity about people and people's curiosity about us. For the Bärn-Date, Guillaume Hoarau, the former Young Boys footballer, has not only become the model, but also the ambassador. We love this special interaction between man and watch.
02
The City Date collection quotes Swiss watchmaking tradition and skillfully breaks with it, so as not to get stuck in pure Swiss romanticism, but also to be a symbol of modernity and openness. One example of this skilful symbiosis is the modern-looking color scheme of the watch, which is borrowed from the old streetcar lines with their typical green and beige and golden accents.
We are a Zurich company from a Zurich family that loves Zurich, which is why we made the Züri-Date first. We would like to make the great feeling that the Züri-Date gives us and so many Zurich residents and lovers of the city available to lovers of other Swiss cities.