Automatic Modern: “Züri Date” Blue
MDM.130.ZueriDate.blue
The only mechanical watch that speaks Züridüütsch, from the only watch manufacturer in Zurich: Maurice De Mauriac.
A mechanical watch could not be more Zurich. But the Züri-Date Sächsilüüte Edition is even more.
Special for people who are looking for the unique. Where you are with this watch, there is Zurich. It shows the days exclusively in Swiss German. The basis of this slightly smaller watch is the Automatic Modern. Developed by Daniel Dreifuss, his sons, the Watchbros, have taught this watch Swiss German and made its Zurich roots visible. Who cares about the place of time will find in this watch a faithful companion.
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Watch Specifications
Not only does she speak the language of Zurich,
she also remembers Zurich's most important date. The Sächsilüüte. As this always takes place on Mondays, SÄCHSILÜÜTE is written where MÄNTIG is usually written. And at 6 p.m. on the dot, you'll find the Böögg on the dial. All of this, as befits a Zurich watch, with an automatic movement made by us in Zurich using traditional craftsmanship. Now available online and in our workshop. Early Bird Package:
The first 100 watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap as an "Early Bird Package".Purchases made by 14 April guarantee that the watch will be delivered before Sächsilüüte.
Automatic with crown in Steel
The cases of our automatic watches are 11 mm high and have a crown. The crown is easy to grip and turn precisely, so that setting the watch is possible with great ease. The water resistance is 5 ATM. This means that the watches can be worn, for example, when washing hands, in the rain, washing dishes and showering, washing cars, skiing, trekking and, of course, diving. Automatic glass bottom in steel
A blue anti-reflective sapphire crystal reveals the pulsating caliber. One has the feeling of being able to see and feel the soul of the mechanical automatic movement "The watch is alive". Together with an inscribed rotor, each watch becomes a highly emotional gift. Also to yourself. THE DARKER, THE BRIGHTER
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. The Zurich Spring Festival
Sechseläuten is a centuries-old tradition at the start of spring in Zurich. In addition to historically costumed guild members, the festival is characterised by bands, horses, flowers, flags and the ‘Böögg’. Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
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Not only does she speak the language of Zurich,
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Early Bird Package:
Purchases made by 14 April guarantee that the watch will be delivered before Sächsilüüte.
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Automatic with crown in Steel
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Automatic glass bottom in steel
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THE DARKER, THE BRIGHTER
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The Zurich Spring Festival
Nowadays, the Böögg is even the main character: it is burnt punctually to the six o'clock chimes of St Peter's Church. And the faster his head, filled with fireworks, explodes, the more beautiful the summer will be.
Official collaboration with the ZZZ
The Central Committee of the Zurich Guilds (ZZZ) is the operational body of the Association of Zurich Guilds, its umbrella organisation. It was officially founded in 1871 as the ‘Sechseläuten-Central-Comitée’ and renamed the ‘Zentralkomitee der Zünfte Zürichs’ in 1909. The ZZZ Board is headed by the ZZZ President and, together with countless volunteers, forms the organising committee of Sechseläuten. The link between the ZZZ and the guilds is ensured by the Assembly of Delegates. It consists of one delegate each from the Constaffel Society and the guilds. The Assembly of Delegates is responsible, among other things, for drawing lots for the order of the guilds in the Zug zu Feuer.
The Central Committee of the Zurich Guilds (ZZZ) has been part of the Association of Zurich Guilds (VZZ) since its foundation. The Association of Zurich Guilds is the umbrella organisation of Zurich's guild system. Its members are the Gesellschaft zur Constaffel and all guilds.
Automatic Modern: “Züri Date” Red
3.650 CHF
Automatic Modern: “Züri Date” Orange
3.650 CHF
Automatic Modern: “Züri Date” Yellow
3.650 CHF
Automatic Modern: “Züri Date” Green
3.650 CHF
Automatic Modern: “Züri Date” Turquoise
3.650 CHF
Automatic Modern: “Züri Date” Black
3.650 CHF
Automatic Modern: “Züri Date” Silver
3.650 CHF
Old but gold 🚋✨ Inspiration for the Bärn-Date, was the old bernese streetcar in it’s iconic green color with beige & gold accents. Sometimes you need the old charme for a new watch…
Available exclusive @tickdifferent_uhrsachen in Bern.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
For the Bärn-Date, Guillaume Hoarau @hoarauguillaume , the former Young Boys footballer @bscyb_offiziell , has not only become the model, but also our newest ambassador. Welcome in the MDM family Gui! 🙌🏻
Fun fact he is our 3rd Ambassador in football, after Stephan Lichtsteiner @stephanlichtsteiner & Diego Benaglio @dbenaglio_official , but the only one who was not captain of the Swiss Football Nation Team⚽️🇨🇭
📸 @philippmueller69
#MauriceDeMauriac #MDM #GuillaumeHoarau #BärnDate #bärn #bern #uhrsachen #Gui #YB #bscyoungboys
Welcome home: BÄRN-DATE 🐻🇨🇭With proud we present you our newest watch, the only & first swiss watch which speaks: Bernese. We created it in close collaboration with @tickdifferent_uhrsachen our new & exclusive retailer in Bern, Switzerland.
Looking at the watch in the morning and it says “MÄÄNTI” and not Monday and the start of the week is immediately sweetened. The BÄRN-DATE offers this brilliant feeling every day. And if you’re not in Bern, you have Bern on your arm and it speaks to you as if you were at home.
#MauriceDeMauriac #MDM #Uhrsachen #tickdifferent #BärnDate #Bärn #bern #bärndüütsch
It‘s TIME to PLAY! Invitation to the launch of: Bärn-Date🐻⚽️ with local football legend @hoarauguillaume
Being greeted in the morning by your watch as if by a good friend with a local accent is the new definition of a smart watch. This watch will be available from our partner @tickdifferent_uhrsachen in Bern.
Datum: Donschti, 6 März 2025
Wo: Uhrsachen, Kramgrasse 19, 3011 Bärn
Zyt: Ab em sächsi am Abä (am sibni gits ä chlini Präsentation)
We invite you to join us for a chat with the Bärn-Date, which we will be launching there that day. Friends and curious people will be there to chat with the Bärn-Date. We, the Dreifuss family, will of course also be there and will be happy to talk to you...:-) Ambassador and model for the watch is the former Young Boys footballer @hoarauguillaume
📸 @philippmueller69
#MauriceDeMauriac #MDM #Uhrsachen #Bern #bärn #bärndate #dontschi
Our BIG DATE Jubilee Edition for our 25th Birthday is officially SOLD OUT 🫡💙 Only 25 were made and all are now on happy wrists. Thank you again for your trust.
#MauriceDeMauriac #MDM #soldout #jubilee #25years
🏔️❤️🇨🇭… no words needed. Holidays wishes from @leonardreifuss , apparently he is having a good TIME!
#MauriceDeMauriac #MDM #family #zermatt #zermattmatterhorn #holidays #winterdream #swissalps #swissness #🇨🇭 #🏔️
Happy Valentines Day 💗, that means… it‘s TIME for rosé champagne of @zurischum 🍾 Cheers to your loved one‘s and enjoy every second with them, especially today!
#MauriceDeMauriac #MDM #valentinesday #vday #love #loveday
Our most loved Züri-Dates are now available in a smaller size: 35mm 🩵💙🖤💛💚🧡❤️
Inspired by Zurich and the colors of the trams, it‘s the only swiss mechanic watch, that speaks swiss german, more precisely zurich german.
• Explore our newest colors & sizes at the link in our bio.
#MauriceDeMauriac #MDM #Züri #Züridate #züridütsch #swissgerman #colors #züridütsch
Events
Sächsilüüte
25 .04 – 28 .04
Location: MDM Atelier, Tödistrasse 48, 8002 Zurich
Zurich has Sächsilüüte and us. That’s why we’re making the Sächsilüüte timepiece. Come to the Böög and take a look at our newest timepiece.
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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