L1 WHITE
MDM.L1.ST.BK-1
design by Fabian Schwaerzler
Nomination Swiss Design Award 2019
“Maurice de Mauriac’s minimal and ultra-modernist L Series has become something of a modern classic, designed in close collaboration with fellow Zurich visionary Mr Fabian Schwaerzler – a close friend of founder Mr Dreifuss. Mr Schwaerzler’s signature style translates effortlessly from his usual oeuvre of chairs and sofas to the matter of a circular timepiece, its purpose and functionality heightened through his purist approach.”
Watch Variations
Customize Watch
Watch Specifications
Automatic in steel, side perspective
The cases for automatic watches are 11 mm tall and have a crown. The crown offers good grip and precise turning, thereby making adjustments to the watch very easy. The watch is water resistant to 10 ATM. This means that the watch can be worn, for example, while washing your hands, in the rain, in the shower, while washing the car, skiing, trekking or swimming.” Automatic, caseback
Our display back case uses a blue anti-reflective sapphire crystal and thus allows for an unobstructed view of the pulsating caliber. One has the feeling that the soul of the mechanical automatic movement can both be felt and seen. The watch is alive. Together with the possibility of the custom labeled rotor, each watch becomes a truly personal gift – even to oneself. Caliber ETA 28.24-2
ETA 28.24-2 is one of the most famous Swiss watch movement.TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
Steel
Not all steels are created equal. We use 316L stainless steel; one of the hardest premium steels in the world. In addition to its hardness and resistance, this high-quality steel stands out because of its finish as well as it very fine silver hue. 316L steel has a significantly lower nickel emission than, for instance, 904L steel, which is also a high-strength steel alloy. This is, for us, a reason to favour 316L stainless steel. The darker, the brighter
Super-LumiNova is a brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide-based materials. When the luminescent pigments were stimulated by daylight or artificial light, they give off the light energy in the dark for several hours. This gives the watch extremely good legibility even in the dark. Personalised engraving
Together with an inscribed rotor, every watch becomes a highly emotional gift. Even to yourself. 1
Automatic in steel, side perspective
2
Automatic, caseback
3
Caliber ETA 28.24-2
TOP Execution
Hours, minutes, sweep second
Self-winding mechanism with ball bearing
Date in window, corrector
Regulator system ETACHRON and regulator corrector
28.800 vibrations per hour; 4 Hz
25 Jewels
4
Steel
5
The darker, the brighter
6
Personalised engraving
L-Series
Fabian Schwaerzler, Swiss designer and as such purist, has chosen the line as a design element and thus designed the L-series, the line series, from the Bauhaus era into the present. They have become icons of watch design. His design allows the watches to be discreetly present, but also to fill the space. Follow the line. It will show you the beauty of time.
WE ARE OFFICIALLY SOLD OUT! Thank you so much for all the orders! We are busy assembling all the watches and will ship out asap. ❤️🐑 what an amazing collaboration with @warmandwonderful, @rowingblazers and @carltondewoody #mauricedemauriac #blacksheep #watches #swisswatch #switzerland #snow #warmandwonderful #soldout #limited
We are OPEN @wienachtsdorf 🎄❄️🎁 - Come to visit us and drink a traditional “Glühwein” with us. Open every day from 11am - 22pm in the heart of Zurich. Of course it’s snowing to start the christmas season… GOOD TIMES.
📸: @wjibmr
#MauriceDeMauriac #MDM #watches #wienachtsdorfzürich #wienachtsdorf #wienachtsmarkt #Xmas #xmastree #xmastime #christmas #christmasdecor #xmas🎄
We would like to thank Jelmoli for inviting us to their space with a pop up store twice. We had great encounters and met many old and new clients and friends. It was fun & an honor to be here. Thank you.
#mauricedemauriac #mdm #jelmoli #popup #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
Happy DONNSCHTIG - The Zug-Date is available in blue and cherry red @lesdeuxmen .
The colour of Zug is blue. The dial of the Zug-Date is also blue, of course.The second colour of the dial is red. A beautiful red inspired by the cherries of @ettersoehneag
Which version you like better 💙 / 🍒?
Comment below 👇🏻
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Thank you Jelmoli 💛 you can find us at the main entrance of Jelmoli at Bahnhofstrasse for the next two weeks. Come by and say hi! The MDM family wishes you a nice weekend #mauricedemauriac #mdm #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
BLACK SHEEP OF THE SHOW 🐑❤️ We are honored that many people came to our booth @windupwatchfair and claimed us to be “BEST OF SHOW”. What a great feedback at a fair with over 140+ watchbrands!
Here are some “Warm & Wonderful” shoots from some of our latest watches. Thank you @which_watch_next for the great shots.📸
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The “Black Sheep” Watch, where it was born, in the english country side. 🐑❤️ Happy 45th Birthday @warmandwonderful
@aramintareed / @mintlikescars
by @cleoleathervisuals
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The iconic sweather is now a watch! Limited to only 45 pieces for 45th Birthday of @warmandwonderful 🐑❤️ Now available link in the bio.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
Events
Gondel Gärtli
05 .11 – 02 .02
Location:
Zürich: Restaurant Rigiblick, Germaniastrasse 99, 8044 Zurich
Zug: Seebad Siehbach, Zug
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Winter Wonderland
20 .11 – 31 .01
Location: LAKE SIDE
Bellerivestrasse 170
8008 Zurich
Enjoyment always makes for a good time. Enjoy with us!
Merry Memories
21 .11 – 24 .12
Location: Jelmoli
Seidengasse 1, 8001 Zurich, Switzerland
Would you like to meet the people who are responsible for the good times here? Come and meet us – the Dreifuss family.
Weihnachtsdorf Sechseläutenplatz
21 .11 – 08 .12
Location: Zurcher Wienachtsdorf
Bellevue, 8004 Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
Japanese Iglu
22 .11 – 31 .01
Location: Restaurant Belvoirpark, Zurich
Enjoyment always makes for a good time. Enjoy with us!
Weihnachtsmarkt Münsterhof
09 .12 – 23 .12
Location: Münsterhof, 8001 Zurich
Enjoyment always makes for a good time. Enjoy with us!
X-MAS Line
11 .12 – 15 .12
Location: Bahnhofstrasse 22-28, Zug
If we’re there, you can be sure you’ll have a good time with us. Because we know time.
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