Automatic Modern: “Züri Date” WATCHES@ BLACK
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German. Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3.350 CHF
We would like to thank Jelmoli for inviting us to their space with a pop up store twice. We had great encounters and met many old and new clients and friends. It was fun & an honor to be here. Thank you.
#mauricedemauriac #mdm #jelmoli #popup #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
Happy DONNSCHTIG - The Zug-Date is available in blue and cherry red @lesdeuxmen .
The colour of Zug is blue. The dial of the Zug-Date is also blue, of course.The second colour of the dial is red. A beautiful red inspired by the cherries of @ettersoehneag
Which version you like better 💙 / 🍒?
Comment below 👇🏻
photo:@detail.studios
#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch
Thank you Jelmoli 💛 you can find us at the main entrance of Jelmoli at Bahnhofstrasse for the next two weeks. Come by and say hi! The MDM family wishes you a nice weekend #mauricedemauriac #mdm #watches #watch #colors #swiss #swisswatch #switzerland #jelmoli #apepiaggio #mcomomasha @jelmoli @mcomomasha
BLACK SHEEP OF THE SHOW 🐑❤️ We are honored that many people came to our booth @windupwatchfair and claimed us to be “BEST OF SHOW”. What a great feedback at a fair with over 140+ watchbrands!
Here are some “Warm & Wonderful” shoots from some of our latest watches. Thank you @which_watch_next for the great shots.📸
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The “Black Sheep” Watch, where it was born, in the english country side. 🐑❤️ Happy 45th Birthday @warmandwonderful
@aramintareed / @mintlikescars
by @cleoleathervisuals
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
The iconic sweather is now a watch! Limited to only 45 pieces for 45th Birthday of @warmandwonderful 🐑❤️ Now available link in the bio.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
It’s ON 🐑🇨🇭we are here in NYC @windupwatchfair Come by say hi.
From October 18-20, Center415, located in the heart of New York with two large exhibition halls, an own gallery for discussion panels, a bar, lounge and space for over 110 brands - and us!
The Rallymaster Ill, which we launched with Racquet magazine in Wimbledon earlier this year, will be on display in NYC in a limited edition. We will also be presenting the new collab with Warm&Wonderful, the watch of the creative class and the classics by Maurice de Mauriac, international and regional - for example, watches that can “speak” Zurich German.
See you here? See you here!
Have a great time.
Massimo, Leonard, Masha and the whole Dreifuss family
Windup Watch Fair New York 2024
Center 415
October 18: 12 PM - 6 PM
October 19: 12 PM - 6 PM
October 20: 12 PM - 5 PM
Windup Watch Fair is free and open to the public - all are welcome.
#WindupWatchFair #wornandwound #experienceenthusiasm #watches #watchfam #watchmeetup
The BLACK SHEEP is now a watch 🐑❤️
To celebrate the 45th anniversary of the original knitwear company @warmandwonderful revitalised by Rowing Blazers.
Limited to 45 pieces, the ‘Black Sheep’ edition fits most wrists with its 39mm case, traditionally used in the brand’s Classic collection and tennis-inspired Rallymaster series. It is powered by a Swiss Landeron automatic movement and comes with not one, but two two-piece stretch textile straps specially developed for Maurice de Mauriac – one black and one white, both with a red centre line, which can be worn according to the wearer’s mood or style.
Warm & Wonderful @warmandwonderful
Rowing Blazers @rowingblazers
WIND VINTAGE @ericmwind
Carlton DeWoody @carltondewoody
#theblacksheep #watch #MauriceDeMauriac X #warmandwonderful #MDM #ladydiana #ladydi #diana #rowingblazers #ericwind #carltondewoody
Events
Gondel Gärtli
05 .11 – 02 .02
Location:
Zürich: Restaurant Rigiblick, Germaniastrasse 99, 8044 Zurich
Zug: Seebad Siehbach, Zug
If you see the Ape here, you’ve found us. Because the smallest watch boutique in the world is only where you can have a good time.
Winter Wonderland
20 .11 – 31 .01
Location: LAKE SIDE
Bellerivestrasse 170
8008 Zurich
Enjoyment always makes for a good time. Enjoy with us!
Merry Memories
21 .11 – 24 .12
Location: Jelmoli
Seidengasse 1, 8001 Zurich, Switzerland
Would you like to meet the people who are responsible for the good times here? Come and meet us – the Dreifuss family.
Weihnachtsdorf Sechseläutenplatz
21 .11 – 08 .12
Location: Zurcher Wienachtsdorf
Bellevue, 8004 Zurich
Nothing is as valuable as moments spent together. Come and enjoy the luxury of quality time with us – the Dreifuss family.
Japanese Iglu
22 .11 – 31 .01
Location: Restaurant Belvoirpark, Zurich
Enjoyment always makes for a good time. Enjoy with us!
Weihnachtsmarkt Münsterhof
09 .12 – 23 .12
Location: Münsterhof, 8001 Zurich
Enjoyment always makes for a good time. Enjoy with us!
X-MAS Line
11 .12 – 15 .12
Location: Bahnhofstrasse 22-28, Zug
If we’re there, you can be sure you’ll have a good time with us. Because we know time.
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