Automatic Modern: “Züri Date” WATCHES@
MDM.130.ZueriDate.WATCHES@
We bring colorful colors & the Zurich trams to your wrists as a limited edition for a group of watch enthusiasts @Google called “Watches@”
A special piece for people who are looking for the unique. Wherever you are wearing this watch, you are carrying the Zurich spirit with you. It shows the days exclusively in Swiss German, more precisely the local Zurich dialect. The basis of this midsize timepiece is the Automatic Modern. Developed by Daniel Dreifuss, his sons – the Watchbros – have taught this watch how to speak in Swiss German. It will make every day of your week a more colorful and joyful day.
You can choose here which dial color your ZÜRI-DATE will have:
Green
Yellow
Red
Blue
Black
Limited to 10 pieces per color = a total of 50 pieces.
Customize Watch
Watch Specifications
As colorful as the trams of Zurich
You can choose which dial color your ZÜRI-DATE will have, based on the essential Zurich tram colorways. Limited to 10 pieces per color = a total of 50 pieces.Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
Colorful Date Wheel
The only mechanical watch that speaks Swiss German.Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
@-crown
The cases of our automatic watches have a 39mm diameter and are 11mm thick. The screw-in crown with an "@" embossed is easy to grip and turn with precision. The water resistance is 10 ATM. This means that the watches can be worn while diving, showering and, of course, Googling! LIMITED TO 50 PIECES - individually numbered in BINARY CODE
A transparent case back with an anti-reflective sapphire crystal reveals the reliable Swiss mechanical caliber ETA 2834-2 in top grade execution. Each rotor is personalized with a WATCHES@ inscription plus its corresponding limited number in binary code (Limited 1-50 / 0000 0001 - 0011 0010). THE DARKER, THE BRIGHTER
A trademark of Tritec, Super-LumiNova is a patented brand name under which strontium aluminate–based non-radioactive and non-toxic photoluminescent or afterglow pigments are used for illuminating markings on watch dials, hands and bezels in the dark. When the luminescent pigments are stimulated by daylight or artificial light, they provide luminescent energy for several hours, giving the watch extremely good legibility even in the dark. Paradeplatz, Zurich
In the background you can already see the bright colors of the tram lines, which form the basis of the new Züri-Date collection. 1
As colorful as the trams of Zurich
Green like Tram Nr. 8
Yellow like Tram Nr. 13
Red like Tram Nr. 2
Blue like Tram Nr. 9
Black like Tram Nr. 7
2
Colorful Date Wheel
Each letter of the date wheel is individually coloured in the primary colours:
Blue - Red - Yellow - Blue - Green - Red
MÄNTIG - MONDAY
ZISCHTIG - TUESDAY
MITTWUCH - WENDESDAY
DUNNSCHTIG - THURSDAY
FRITIG - FRIDAY
SAMSCHTIG - SATURDAY
SUNNTIG - SUNDAY
3
@-crown
4
LIMITED TO 50 PIECES - individually numbered in BINARY CODE
5
THE DARKER, THE BRIGHTER
6
Paradeplatz, Zurich
1 * 10^100 = 1 Googol
10.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000
Googol is a huge number: a 1 with 100 zeros. The name immediately brings Google to mind. Not without reason: that's exactly where the internet search engine got its name from. A metaphor for the unimaginably huge scope of the Internet.
Luckily with the 2.5x magnifying lens you can still read the 1.8mm sized 10^100 – we were able to show the biggest number ever in the smallest possible way!
Automatic Modern: “Züri Date” WATCHES@ Limited Edition
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition YELLOW
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition RED
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLUE
3.350 CHF
Automatic Modern: “Züri Date” WATCHES@ Limited Edition BLACK
3.350 CHF
Thank you @gentlemansride for over 350 Bikes on tour 🏍️🏁 We came with our yellow APE of course 💛 The sun was happy too.
#MauriceDeMauriac #MDM #gentleman #gentlemansride
@gentlemansride @kramergastronomie @lakeside_zurich
To all the families 🌈❤️ We are all so wonderfully different. But two things unite us. The love of watches and family. As we usually talk so much about watches, today we would like to focus on family - on International Family Day.
You can’t choose your family. You have one. So it’s not always easy. But who says family has to be easy? Nobody. As a family business, we know all the facets of family joy, but also the moments when you have to fight for your family.
We wish everyone maximum enjoyment from the family on this day and always enough strength to stand up for the family.
We also call the Maurice de Mauriac community our family. You are also part of our family. We are not united by blood, but by our love of time, which we give a very special meaning to with watches.
If you ever have times that challenge you and your family is far away, look at your Maurice de Mauriac and you know you have a family at your side - your Dreifuss watch family.
All the best to you, your loved ones and your family for the time ahead.
#MauriceDeMauriac #MDM #Family #familytime❤️ #time #timeislove❤️
Monday Motivation? Buy a new car! Welcome to the MDM Family INEOS GRENADIER Fieldmaster #035! 🌍
We were looking for a long time for a replacement for our old Landy, which unfortunately was no longer fit enough for the wild everyday life of watch lovers in Zurich...:-) He had this & that… and at some point we didn’t want to torture him anymore.
If you love the old Landrovers, you will eventually come to the INEOS Grenadier. The worthy successor to the original Landrovers. At first we were a bit strange. But once you have sat in this car, you are spoiled for other cars.
With him we can drive everything to our events and even the smallest watch boutiques he moves through the city and Switzerland as if they were nothing. And now we come to the quality and the mechanics – typical for watch souls: terrific!
He will now be embellished a bit and then he will drive through Zurich, bringing watches, hollowing watches, Totoro will stick his nose out of the window and it is often like in the old days, when Daniel drove through the city, many waved, conversations arose, watch fascination that jumped like sparks from one to the other. See you...
@ineos_grenadier @hedinswiss.ineosgrenadier
#MauriceDeMauriac #MDM #Ineos #ineosgrenadier #ineosgrenadiers #grenadiers #fieldmaster
Watch Sis @mcomomasha sents her best wishes from top of Peru MACHU PICCHU 🗿⛰️✨ Soon she is back and gets her nails dirty again.
#MauriceDeMauriac #MDM #views #machupicchu #peru #travelling
Another Day - Another Event.
Thanks for inviting us #alpinetechforum @headsquarter_zurich their new office space is around the corner from our atelier.
#MauriceDeMauriac #MDM #showcasing #show #watches #züridate #züri #events #watches
We did it! We were part of the SÄCHSILÜÜTE 2025! ⛄️💥 We can say that we are very attached to Zurich. It is our home. Zurich is the heart of our brand. Zurich is both an inspiration and a challenge.
With the Sächsilüüte, however, we have come even closer to Zurich. Not only did we create the official Sächsilüüte watch together with the ZZZ. We were also invited by Urs Bucher to walk with the @zunft_zu_wiedikon . An incredibly intense experience. 🌈💐🌸
We look back on the Sächsilüüte with our arms full of flowers and our hearts full of emotion. Thank you to everyone who experienced this day with us.
Massimo, Leonard, Masha
and the whole Dreifuss family
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival #flowers
WIN WIN WIN! Before lighting the Böögg, give your estimate of how long it will take to explode today ⛄️💥Comment below 👇🏻Whoever is closest will receive the Pocket Böögg for home as a gift from us. Good Luck.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
The first 100x SÄCHSILÜÜTE watches are individually numbered and will each receive a Züri keyholder and a Züri Nato Strap, a guidline book about „Sächsilüüte“ & the best at the end: A „Pocket Bögg“ from @stiftung_rgz to lighting yourself ⛄️💥Now available online and in our workshop.
#MauriceDeMauriac #MDM #Sächsilüüte #uhr #watch #böögg #zurich #spring #festival
Events
Badi Markt Monocle Café
24 .05
Location: Monocle Café Zurich
Pleasure always makes for a good time. Enjoy with us!
Arosa Harley Weekend
13 .06 – 15 .06
Location: im Waldhotel Arosa
For over 20 years a guarantee for special Arosa moments, 2 great bands, excellent 4-star superior food, bar life, wellness, mountain feeling, petrol whispers and much more await the guests. Wonderful motorbikes and cars take the 360 bends to Arosa to celebrate the love of hot engines together. Once you’ve been there, you’ll keep coming back … Further information on the homepage.
photo basel 2025
17 .06 – 22 .06
Location: Volkshaus Basel
The world’s smallest watch boutique is back where the world is particularly beautiful and exciting. Meet the Dreifuss and have a good time.
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